Dr. Pepper 10 Commercial Link:
The tagline says it all: "Dr. Pepper 10: It's not for women."
This advertisement was ideal for analyzing from the perspective of the Third Persona. The commercial advertises the comeback of a soda beverage called “Dr. Pepper 10”. The advertisement’s audience is aimed towards adult men, who may or may not be “watching their figure” but are also looking for something a little more “manly” than a diet soda. The commercial is very straight forward and does not tend to use allegory or metaphor to portray a particular message. The commercial is obviously negating a few things, one of which being different ideas of manhood and what it really means to be “manly.” The message of this advertisement suggests that drinking other beverages is not as manly or makes a male less of a man than if he were to drink Dr. Pepper 10. Thus, the advertisement also negates other beverages, suggesting that nothing really compares to Dr. Pepper 10. The idea that Dr. Pepper 10 is meant for only men, is also negating women. Although this isn’t part of the main message of the commercial, it is an obvious point that the makers of this ad are trying to get across- whether it be somewhat of a joke or not. Gender roles and stereotypes are types of standards that are being created through this advertisement. A standard of manliness is being set. Whether or not these standards are “fair” is a debate that goes beyond a simple blog post- gender roles and stereotypes are constantly reinforced, challenged, argued, and debated. In my personal opinion and from a woman’s perspective this advertisement is a bit offensive. Although the commercial is meant to be taken lightheartedly, the commercial enforces ideas of gender roles that both men and women have struggled to break down for years. For this reason, I find this advertisement to be unethical. Suggesting that men and women should not be allowed to drink the same beverage is the kind of thinking that prejudice and sexist ideas stem from.
This commercial negates women and bluntly states that this is not a woman's soda. Diet sodas usually have a stigma of being for women but this drink is supposed to be a diet drink for men. Being a women I think I would drink the soda just because they said its not for women. This commercial is very sexist and that might be why I have never seen it before.
ReplyDeletethe commercial negates women and people who dont really eat/ drink healthy since the soda only has 10 calories. The understanding is that this soda is man-ly and not made for whimps or women. The commercial is unetheical because it contains specific gender roles. Overall this is a good commercial to be a example of the third persona.
ReplyDeleteLindsay Schwarz's comment:
ReplyDeleteI personally thought this commercial was hilarious. The obvious third persona that is negated is women and the whole commercial is targeted towards men. The commercial is not really that ethical considering that women can purchase soda as well as men and this totally refuses the women's purchase of the product. Overall, I kind of want to try the soda.